Aqua Carpatica, known for its naturally carbonated water sourced from deep mountain springs, required a stand that reflected its connection to nature and emphasized the premium quality of its product.
For the Aqua Carpatica stand at LUNCH! 2024, Colour Studios was tasked with creating a dynamic and immersive experience that reflected the purity and natural beauty of Aqua Carpatica’s water source.
The design concept was grounded in the idea of bringing the mountain spring to life, resulting in a visually stunning structure that not only showcased the brand but also enhanced the visitor experience.
The exhibition stand spanned 5m x 5m, towering at 3.8m tall, with a 2m x 3m storage cupboard integrated into the layout for practical storage of products and promotional materials. Central to the design was a “floating” header logo board, adding a modern, clean aesthetic, and reinforcing brand visibility from all angles. Additionally, two 55” portrait TV’s positioned at the end of each structure played captivating media content of Aqua Carpatica’s mountain springs, immersing visitors in the world of the brand.
To evoke the sense of a mountain, Colour Studios designed and built two wing structures, featuring custom-cut mountain contours. These wings framed the stand, creating depth and grandeur. Beneath them, 10mm Smart-X panels were used to ensure the roof remained rigid yet lightweight, a crucial consideration for reusability and ease of assembly. We also added under bridge lighting to enhance the experience of stepping “under the mountain”.
Among a crowded exhibition floor, the Aqua Carpatica stand achieved standout success, attracting visitors to engage with the brand. The innovative use of large format elements, combined with creative design ensured that no other stand at the event had the same level of impact or visual appeal.
Key Features
Mountain inspired design: custom-cut mountain contours created a visually dramatic stand structure.
Immersive media: two 55” portrait TV’s showcased engaging content about the brand’s water source.
Reusability: designed for future use with modular elements.
Storage: a secure 2m x 2m x 3m storage cupboard integrated into the design.
Lighting innovation: under-bridge lighting created a unique, immersive atmosphere.
Colour Studios is proud to have delivered an exhibition stand that not only captured the essence of Aqua Carpatica but also set a new standard for creativity and functionality in exhibition
design.
The interactive and visually compelling stand ensured they stood out in a competitive environment, demonstrating both their products and their dedication to environmental responsibility.
We were going back to basics and showcasing the unique origins of this beautiful part of the world where we are sourcing the water from the forests. This is what we came to talk to you about: How do we do it? Of course, the practicalities of it have the commercial element in it but don’t be over commercial, have the practicalities of it. You guys listened to us within the budget and the time constraint.
