Viridian Nutrition is the premier brand for ethical vitamins. Based in the UK, they are known for their commitment to ethical standards, environmental sustainability and social responsibility, positioning themselves as a pioneer in the health and wellness sector.
Viridian offers over 220 award-winning products encompassing vitamins, minerals, herbs, nutritional oils, tinctures and specialist formulas designed to address health needs. Their ethical criteria ensure all their products are organic, non-GMO and free from artificial additives, preservatives and unnecessary fillers.
Over the years, Viridian have received numerous awards and accolades for their products and ethical business practices. Their dedication to quality, transparency and sustainability has earned them a loyal customer base and a respected position in the health supplement industry.
Challenges they faced and what brought them to us:
Viridians’ brand value of sustainability and dedication to natural solutions and ingredients meant that they were looking for a supplier who reflected these core principles.
Viridian, committed to sustainability and natural well-being solutions, aimed to integrate these values throughout their operations. This search led them to collaborate with Colour Studios. Our values and dedication to environmental responsibility align perfectly with Viridians ethos, emphasizing the use of sustainable materials, reducing waste and minimizing environmental impact.
Key objectives and how we provided solutions
Supporting independent retailers
We provided POS products that can be packaged individually, allowing them to be sent out whenever a new retailer is onboarded, or a new campaign is launched. Examples include our podiums, bespoke lit holders, and pop-up 3D bottles, all individually packaged.
Achieving brand awareness
Viridian showcased their commitment to sustainability and natural wellbeing at the NOPE exhibition, an annually held trade show that brings together the natural and organic industry. We created stunning, show-stopping pieces using recyclable and recycled materials to enhance their presence in both the B2B and B2C sectors.
Consistency
We collaborated closely with Viridians’ design team to ensure consistency across a wide range of materials. Open discussions were had to determine the best strategies for executing different parts of the projects, we provided recommendations where we could improve their exhibition even further.
Our efforts included not using any electricity for the stand. A predominantly white design was used ensuring the print remained vibrant, light and bright despite the lack of lighting. This showcased their commitment to reducing energy consumption and minimizing carbon footprints.
The flooring was made from recycled rubber tires, a choice that strongly reflects Viridians’ commitment to reducing waste and promoting the circular economy, aligning with their broader philosophy of minimizing environmental impact.
Watch the video for the full testimonial!
